Analysis of Distance Learning Technology Impact on Accessibility and Educational Effectiveness

This study examines the impact of distance learning technology on accessibility, technology adoption, effectiveness, and digital marketing engagement in edu cation. Using a quantitative approach with SEM and SmartPLS, data was collected through an online survey of 300 students, educators, and education stakeholders in Indonesia. The results show that accessibility positively influences technology adoption and learning effectiveness. The brand personality of the technology also plays a significant role in building user trust, which enhances engagement and learning outcomes. Digital literacy was found to moderate the relationship between effectiveness and engagement in educational digital marketing. This study provides insights for developing digital marketing strategies in education and highlights the importance of digital literacy in improving the effectiveness of distance learning technology.