TO STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS MAHINDRA SUV

This research investigates customer preferences and satisfaction towards Mahindra SUVs, focusing on Coimbatore city, Tamil Nadu. With the rising demand for SUVs in India, Mahindra has become a prominent brand in the market, offering a range of vehicles known for their ruggedness and reliability. The study identifies the factors that drive consumer choices, such as vehicle features, pricing, performance, after-sales service, and brand perception. Data for the study was gathered through surveys with existing Mahindra SUV owners and potential customers in Coimbatore. The results of the study aim to provide actionable insights for Mahindra to refine its product offerings and marketing approaches, ensuring they meet the evolving preferences of customers in the region, ultimately improving customer satisfaction and brand loyalty.