A STUDY ON PRODUCT QUALITY ON CONSUMER BRAND LOYALTY ON NESTLE PRODUCTS

The present research explores the link between product quality and brand loyalty for nestle, emphasizing how consumer satisfaction their loyalty to the brand. Based on a survey of 100 participants, the study finds that while many consumer rate nestle product quality as average or good, there is still room for improvement, especially in area like taste, flavour, and consistency. The study reveals a weak connection between product quality, such as marketing and consumer service, are crucial in building brand loyalty. Furthermore, the result point to gender-based difference in perception of product quality, suggesting the targeting marketing strategies could be beneficial. In conclusion, the study recommends that nestle enhance brand loyalty by focusing on maintaining consistent product quality and meeting the varied needs of its diverse customer base.