Investigating E-Wallet Adoption Among Gen Z Students: Determinants of Behavioral Intention and Actual Use

Purpose: The primary objective of this study is to examine the determinants influencing individuals’ intentions to adopt digital financial technology, specifically within the context of e-wallet systems.Method: This research employs a quantitative approach, utilizing the Structural Equation Modeling (SEM) framework. A purposive sampling technique was applied to select 216 Generation Z students residing in Malang City as the representative sample.Result: The findings indicate that the behavioral intention to use e-wallets among Generation Z students is significantly shaped by four key factors: perceived usefulness, perceived ease of use, perceived trust, and perceived security. These factors exhibit a synergistic effect in shaping individuals' decisions to adopt e-wallets as digital transaction tools. Furthermore, these factors substantially influence the actual use of e-wallet systems, reflecting the extent to which this technology has been accepted and integrated into the daily lives of Generation Z students.Practical Implications for Economic Growth and Development: This study contributes to economic growth by promoting financial inclusion, enhancing transaction efficiency, and supporting the digitalization of micro, small, and medium-sized enterprises (MSMEs) through the adoption of e-wallets by Generation Z students. Additionally, the increasing utilization of digital payment systems fosters investment opportunities within the fintech sector, thereby encouraging innovation and sustainable economic development.

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Publication Details

Journal
Journal of Enterprise and Development
Published
2025-03-19
DOI
https://doi.org/10.20414/jed.v7i1.13106
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

Investigating E-Wallet Adoption Among Gen Z Students: Determinants of Behavioral Intention and Actual Use

Ditya Permatasari, Siti Nikhlatus Salma
Journal of Enterprise and Development
Technology Adoption and User Behaviour
article

Investigating E-Wallet Adoption Among Gen Z Students: Determinants of Behavioral Intention and Actual Use

Ditya Permatasari, Siti Nikhlatus Salma
article en

Abstract

Purpose: The primary objective of this study is to examine the determinants influencing individuals’ intentions to adopt digital financial technology, specifically within the context of e-wallet systems.Method: This research employs a quantitative approach, utilizing the Structural Equation Modeling (SEM) framework. A purposive sampling technique was applied to select 216 Generation Z students residing in Malang City as the representative sample.Result: The findings indicate that the behavioral intention to use e-wallets among Generation Z students is significantly shaped by four key factors: perceived usefulness, perceived ease of use, perceived trust, and perceived security. These factors exhibit a synergistic effect in shaping individuals' decisions to adopt e-wallets as digital transaction tools. Furthermore, these factors substantially influence the actual use of e-wallet systems, reflecting the extent to which this technology has been accepted and integrated into the daily lives of Generation Z students.Practical Implications for Economic Growth and Development: This study contributes to economic growth by promoting financial inclusion, enhancing transaction efficiency, and supporting the digitalization of micro, small, and medium-sized enterprises (MSMEs) through the adoption of e-wallets by Generation Z students. Additionally, the increasing utilization of digital payment systems fosters investment opportunities within the fintech sector, thereby encouraging innovation and sustainable economic development.

Journal of Enterprise and DevelopmentVol. 7(1)
Universitas Islam Negeri Maulana Malik Ibrahim (ID)
Openalex Percentile: Top 94%
Technology Adoption and User Behaviour
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