Applying Internet of Things and its Impact on Enhancing Tourism Services in Egyptian Tourist Destination

The Internet of Things (IoT) is perceived as an evolving trend in the tourism industry. IoT will help destinations, airlines, hotels, museums, and travel agencies personalize their services for tourists and guests. Moreover, it has several advantages for them, such as cost savings, increased productivity, greater efficiency, and customized and differentiated services. The purpose of this study is to identify the impact of applying Internet of Things technology on enhancing tourism services in the Egyptian tourist destination and explore the challenges that face the application of the Internet of Things in the Egyptian tourist destination. To achieve the aims of the study, the methodology of this research was based on a quantitative approach. A questionnaire form was created and directed to a sample of Egyptian and foreign tourists in Hurghada and Luxor City. The questionnaire was distributed to a random sample of four hundred (400) visitors to Hurghada and Luxor, whether foreigners or Egyptians. 353 (88.25%) of them were retrieved. The statistical analysis of the responses was carried out via SPSS v25. Data has been collected through questionnaires that were prepared in an approach that is relevant to the situation to decrease invalid responses. The results showed the obstacles that faced the application of Internet of Things technology in tourist service are: “public awareness of Internet of Things technology,” “lack of infrastructure,” and “Privacy and security. The research recommended security procedures must be implemented at all layers of the IoT architecture.