Consumer Perception and Satisfaction in Shopping Malls: A Study on Infrastructure, Design, and Marketing Strategies in Kozhikode

This article explores the factors influencing consumer perception and satisfaction in shopping malls in Kozhikode, focusing on infrastructure, design, and marketing strategies. The study aims to understand how these elements impact the shopping experience and consumer behavior. Using a mixed-methods approach, the research combines quantitative surveys and qualitative interviews to analyze consumer preferences and satisfaction levels. The findings reveal that mall infrastructure, design, and marketing strategies significantly influence consumer satisfaction, with recommendations provided for mall developers and retailers to enhance the shopping experience. Keywords Consumer Perception, Shopping Malls, Infrastructure, Design, Marketing Strategies, Kozhikode