CONTEMPLATION ON THE THEORY OF DIALOGUE FROM A BIOCOGNITVE APPROACH TO LANGUAGE

The current research essay discusses the issues raised by M. Kent and A. Lane in their analysis of the public relations scholarship on the application of dialogue theory. The scholars highlighted that dialogue as a phenomenon has been investigated in vari-ous disciplines, including philosophy, psychology, ethics, phenomenology, public sphere studies, public relations, and others. We suggest to draw upon the research approach of biology of cognition used in linguistics to explore this phenomenon. We believe it can be insightful for public relations research as at the core of all communication disci-plines including strategic communication, PR and organization studies lies language and what people do with it.