Application of Entrepreneurship Education and Personality Traits on the Components of Theory of Planned Behaviour to Measure Entrepreneurial Intention

Entrepreneurial intention (EI) study is becoming a trend among the academic community. The present article aims to assess the application of entrepreneurship education (EE) and personality traits (PT) on the components of the theory of planned behaviour (TPB) and tries to measure EI among educated youths. Google Forms questionnaire was used to collect primary data from the respondents studying at the postgraduate level. As a result of analyses, the study found that 56% of EI of the respondents could be measured by the five independent variables, namely attitude towards behaviour, subjective norms (SNs), perceived behaviour control, EE and PT. The study concluded that the respondents have positive EI. Again, the study has resulted in the construction of a model to measure EI. This research endeavour complements the TPB with the addition of two attributes, namely EE and PT. The findings of this study provide insights into the study of the entrepreneurship domain in general and the intention aspect of prospective entrepreneurs in particular.