Adoption of Shared Economy: Case of AirBnB in the Czech Republic

The aim of the paper is to analyze use of AirBnB and similar services in the Czech Republic. Data were collected using an online questionnaire. In total, 529 respondents took part in the research. Impact of risk-aversion, gender, and age on use of platforms like AirBnB was tested using ordinal regression. Risk-aversions and age were found to have a significant impact. Risk-aversion is negatively linked to use of shared services, while age is positively associated with use of shared services. To encourage more widespread adoption, shared economy platforms should work to decrease the perceived risk associated with their services. By making users feel safer and more secure, even those who are naturally more risk-averse will be more likely to use the platform.