Towards sustainable city logistics in developing countries: What drives and prevents food delivery riders from adopting electric motorcycles in Vietnam

The present study is conducted qualitatively to reveal both facilitators and deterrents to the food delivery riders (FDRs)’s intention to adopt e-motorcycles in emerging countries. This research relies on the qualitative data collected in in-depth interviews with ten FDRs in Hanoi in May 2023. The findings suggest that the supporting and deterring factors can be divided into 2 groups: a working-related group and a personal group. Working factors refer to the variables that are linked closely to working performances in the stories of FDRs while personal factors involve the individual perceptions and beliefs of the respondents around e-motorcycles but are not linked to the working topic. Although the latter group plays a role, the former one has a stronger effect because (e-)motorcycles are not only a transportation mode but also a working vehicle. As such, in order to persuade FDRs to accept e-motorcycles, it is critical to demonstrate the suitability of e-motorcycles for the technical demands of working purposes and offer more financial support.