Entrepreneurship Empowered by Artificial Intelligence

Artificial Intelligence (AI) is changing entrepreneurship by transforming how companies innovate, operate and stay competitive in the digital era. This paper examines how AI is becoming part of entrepreneurial practices and its impact on improving operations. This research combines theoretical frameworks with practical examples to outline best practices for AI adoption among entrepreneurs. The purpose of this study is to examine how AI contributes to driving innovation, improving operational efficiency and increasing customer engagement. The aim of this paper is to provide actionable insights into leveraging AI for competitive advantage. The intention of this paper is to inspire entrepreneurs to adopt responsible and strategic approaches to AI integration. By synthesizing theoretical insights and practical findings, this paper underscores the transformative potential of AI, guiding entrepreneurs toward growth and progress in the digital economy.

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Publication Details

Published
2025-03-19
DOI
https://doi.org/10.18690/um.fov.2.2025.26
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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Entrepreneurship Empowered by Artificial Intelligence

Ninoslava Janković, Teodora Rajković, Danica Lečić-Cvetković
Big Data and Business Intelligence
article

Entrepreneurship Empowered by Artificial Intelligence

Ninoslava Janković, Teodora Rajković, Danica Lečić-Cvetković
article en

Abstract

Artificial Intelligence (AI) is changing entrepreneurship by transforming how companies innovate, operate and stay competitive in the digital era. This paper examines how AI is becoming part of entrepreneurial practices and its impact on improving operations. This research combines theoretical frameworks with practical examples to outline best practices for AI adoption among entrepreneurs. The purpose of this study is to examine how AI contributes to driving innovation, improving operational efficiency and increasing customer engagement. The aim of this paper is to provide actionable insights into leveraging AI for competitive advantage. The intention of this paper is to inspire entrepreneurs to adopt responsible and strategic approaches to AI integration. By synthesizing theoretical insights and practical findings, this paper underscores the transformative potential of AI, guiding entrepreneurs toward growth and progress in the digital economy.

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Big Data and Business Intelligence
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