Customized Banking Services: Pride or Hide

This study explores the role of customized banking services in enhancing customer experience in India, focusing on awareness, adoption patterns, perceived benefits, and challenges. Nonetheless, issues including data security, legal worries, and obstacles to accessibility continue to exist. The study looks at the connections between banking personalization, service utilization, and demographic characteristics using ANOVA, and correlation. The results show that adoption is highly influenced by education and affluence, with higher engagement being driven by perceived advantages like automation and convenience. High costs and difficult procedures continue to be major deterrents. In order to increase adoption rates, the report emphasizes the necessity of focused financial literacy initiatives, and streamlined banking procedures. Future studies might concentrate on developing technology, long-term adoption patterns, AI-driven customisation and behavioural aspects that affect banking preferences.