MUSIC INDUSTRY DEVELOPMENT TRENDS AND EFFECTIVE MANAGEMENT OF MUSIC PRODUCT CREATION BASED ON ARTIFICIAL INTELLIGENCE TECHNOLOGIES

The article examines the key trends and prospects of using artificial intelligence technology (AI) in the process of music production to create a musical product. The necessity of a systematic approach to the study of the possibilities of artificial intelligence technologies to reduce costs and improve the quality of a musical product is substantiated. The ways of increasing the efficiency of using artificial intelligence technologies in the value chain of a musical product are shown, which ensures an increase in the efficiency of the economic activities of music enterprises and the achievement of sustainable development of the music industry.