ORGANIZATIONAL AND METHODOLOGICAL RECOMMENDATIONS FOR MANAGING THE BEHAVIOR OF CLIENTS IN THE FITNESS INDUSTRY

For the effective development of the fitness services market, attention is paid to the study of organizational and methodological recommendations for managing the behavior of customers in the fitness industry, which are aimed at improving the quality of customer service and are interested in introducing innovations in the development of the fitness services market. In order to form proposals and recommendations for the development of the fitness services market, the main problem areas in the development of the fitness services market are systematized, which are formed under the influence of the behavior of consumers of specific services and clients of the fitness industry. The main organizational recommendations for managing the behavior of customers in the fitness industry are formulated. They consist in implementing a set of measures that are formed as a result of evaluating and analyzing problems that arise in the process of managing consumer behavior in the fitness services market. The main organizational recommendations for managing customer behavior in the fitness industry are to implement a set of measures that are formed as a result of evaluating and analyzing problems that arise in the process of managing consumer behavior in the fitness services market.