Synthetic media and computational capitalism: towards a critical theory of artificial intelligence

Abstract This paper develops a critical theory of artificial intelligence, within a historical constellation where computational systems increasingly generate cultural content that destabilises traditional distinctions between human and machine production. Through this analysis, I introduce the concept of the algorithmic condition, a cultural moment when machine-generated work not only becomes indistinguishable from human creation but actively reshapes our understanding of ideas of authenticity. This transformation, I argue, moves beyond false consciousness towards what I call post-consciousness, where the boundaries between individual and synthetic consciousness become porous. Drawing on critical theory and extending recent work on computational ideology, I develop three key theoretical contributions, first, the concept of the Inversion to describe a new computational turn in algorithmic society; second, automimetric production as a framework for understanding emerging practices of automated value creation; and third, constellational analysis as a methodological approach for mapping the complex interplay of technical systems, cultural forms and political economic structures. Through these contributions, I argue that we need new critical methods capable of addressing both the technical specificity of AI systems and their role in restructuring forms of life under computational capitalism. The paper concludes by suggesting that critical reflexivity is needed to engage with the algorithmic condition without being subsumed by it and that it represents a growing challenge for contemporary critical theory.