ADOPTION AND SUCCESS OF DIGITAL UNIONISM IN THE GOVERNMENT: THE CASE OF EĞİTİM-BİR-SEN

In order for trade unions to perform their core activities in a more effective and efficient manner, it is essential that they utilise information and communication technologies in an effective manner. The acceleration of digitalization has precipitated significant alterations to the processes undertaken by trade unions. In particular, the necessity for a more intricate organisational structure of public unions, in conjunction with their growing number of members, has rendered the adoption of e-unionism practices imperative. This study analyses the "Member Tracking System" (ÜTS) developed by the Union of Educators' Union (Eğitim-Bir-Sen) and evaluates its adoption and success in public trade unionism. In accordance with the Information Systems Success Model 2, the study examined the influence of various factors, including service quality, system quality, training quality and user satisfaction, on system utilisation and net benefits. The analysis yielded the following findings: service quality and training quality have a positive effect on usage, while system quality and training quality have a positive effect on user satisfaction. Furthermore, it was found that system utilisation and user satisfaction have a positive effect on net benefit. In light of these findings, it is recommended that unions should prioritise the quality of their services and training and regularly assess user satisfaction and system usage in order to ensure the success of their e-unionism activities.