FEATURES OF STRATEGIC MANAGEMENT OF INCLUSIVE SOCIAL PROGRAMS

This article addresses the urgent need to develop methodological approaches for strategic management in response to the growing numbers of people with disabilities, migrants, and other vulnerable groups affected by military actions. These conditions demand a transformation in social sector management and adaptation of social programs to improve inclusivity. The paper proposes an LRNG model for classifying projects and programs as social, highlighting the particular significance of social projects aimed at shaping public opinion—referred to as “socially-forming” projects. The study emphasizes that both scientific and practical interest is increasingly focused on finding effective methodologies for building an inclusive society in Ukraine. This can be achieved through well-managed social projects that help shape public opinion and foster inclusivity. These projects are essential components of inclusive social programs aimed at the strategic development of an inclusive society, addressing the needs of those impacted by military actions, such as people with disabilities and migrants. Inclusive social programs, by reducing the risk of exclusion among vulnerable groups, can enhance productivity and contribute to the broader economic development of the state. In this context, the article proposes classifying social projects as a distinct category that requires specialized management tools, particularly emphasizing stakeholder management as a crucial area of focus. The concept of “trust” is identified as a critical factor in managing stakeholders involved in social inclusive projects and programs. In conclusion, this study underscores the importance of adapting strategic management approaches to create and sustain inclusive social programs that can respond effectively to the needs of vulnerable populations in challenging socio-political environments.