METHODOLOGICAL SUPPORT FOR STRATEGIC MANAGEMENT OF THE ENTERPRISE

The article addresses the urgent issue of methodological support for strategic management of enterprises under the conditions of dynamic changes in modern markets, the impact of armed aggression, and wartime restrictions. The importance of adapting enterprises to new challenges through the use of effective tools for strategic analysis and forecasting is emphasized. The study provides a detailed analysis of key approaches to strategic management, including SWOT analysis, PEST analysis, the BCG matrix, Porter’s model, the McKinsey matrix, Ansoff’s model, the SPACE method, and the LOTS method. Their strengths, weaknesses, and potential areas of application in decision-making processes are identified. Particular attention is given to the principles underpinning strategic management, including scientific validity, cost-efficiency, personnel motivation, prioritizing common goals over individual interests, and ensuring proportionality in resource allocation. The authors highlight that each method of strategic analysis has certain limitations, making it advisable to combine them to achieve a more objective picture. The integration of methods allows consideration of both internal characteristics of the enterprise and external market conditions, which is crucial for effective management. The article also underscores the significance of a systematic approach to strategic management, which involves integrating various methods and approaches to achieve a comprehensive analysis of the situation. Special emphasis is placed on factors such as innovation, corporate culture, and operational efficiency, enabling enterprises to remain competitive in the long term. The paper offers recommendations for improving strategic management by emphasizing the necessity of implementing modern analytical tools that account for rapid changes in the external environment. The practical value of the research lies in developing recommendations to enhance enterprise efficiency through adaptation to unstable market conditions. The article will be valuable for scholars, enterprise managers, and practitioners involved in strategic planning across various sectors of the economy.