ASSESSMENT OF FOREIGN COMPANIES IN UKRAINE

The article provides a detailed analysis of the activities of foreign transnational companies (TNCs) in Ukraine and assesses their impact on the economic and social development of the country. In particular, the author examines the key economic benefits provided by TNCs, such as attracting foreign direct investment, creating new jobs, introducing innovations and modern technologies, which positively affects the development of certain sectors of the economy. At the same time, the report also discusses the numerous challenges faced by TNCs in Ukraine, including political and economic instability, high level of competition, complex bureaucracy, and problems arising from corruption. The article also focuses on the strategies of adaptation of these companies to the specific conditions of the Ukrainian market, where they have to take into account local economic, cultural and legal peculiarities. The article also discusses the role of such companies in infrastructure development, attraction of new technologies and formation of modern production standards that contribute to overall economic growth. An analysis of the sectoral presence of TNCs in Ukraine and export groups of Ukrainian goods allows us to identify promising areas for the development of national transnational corporations. The identification of such industries as information technology, pharmaceuticals, automotive, energy, and agriculture opens up opportunities for the creation of powerful domestic financial and industrial associations. However, national capital is able to compete with foreign TNCs only if it is organized in a single financial and industrial structure that meets international standards, has a sufficient level of capitalization and is able to conduct active foreign economic activity. Thus, Ukraine can only create competitive national multinational corporations that can effectively compete in the international market. The article notes that the Ukrainian market is attractive to foreign TNCs due to its size, potential for development, and favorable conditions for investment, especially in the pre-war period. According to the National Bank, in 2023, foreign direct investment (FDI) in Ukraine amounted to $4.25 billion, which is 7.6 times more than in 2022, although 42% less than in 2021.