STRATEGIC PLANNING AS A BASIS FOR IMPLEMENTING DIGITAL INNOVATIONS

The article examines strategic planning as a key basis for the effective implementation of digital innovations in organizations and business systems. The role of strategy in determining the directions of development of digital technologies, their integration into management processes and transformation of business models is studied. Special attention is paid to the analysis of modern digital innovations, such as big data, artificial intelligence, blockchain and the Internet of Things, and their potential to increase the efficiency of enterprises in various sectors of the economy. The role of digitalization as a key factor in the development of the modern business economy is explored. The impact of digital technologies on the transformation of business processes, increasing management efficiency and forming new business models is considered. The main challenges are identified, in particular, the shortage of digital skills, adaptation of organizational culture and cybersecurity risks. Recommendations are proposed for the integration of digital tools into business development strategies to ensure sustainable economic growth. The article also identifies the main stages of strategic planning for the implementation of digital technologies, including an analysis of the current situation, forecasting trends in the development of digital innovations and assessing possible risks. The emphasis is on the importance of a flexible approach to planning, which allows you to quickly respond to technological changes and use the latest achievements in the field of digital technologies to create competitive advantages. The challenges that organizations face when implementing digital innovations are also studied, in particular in the field of organizational change, personnel issues and cultural transformation of companies. It is indicated that assessing the level of digitalization of enterprises requires the development of indicators and metrics that take into account key aspects of the implementation of digital technologies. The main models of strategic planning in the context of digital transformation are studied. Recommendations are provided for improving the strategic planning of enterprise digitalization.