FORMATION OF A PARADIGM FOR THE DEVELOPMENT OF INTELLECTUAL CAPITAL OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

The article provides a theoretical generalization of the results of existing research and justification of the directions of qualitative changes in the formation of a new paradigm for the development of intellectual capital of agricultural enterprises in the digital economy, which relate to business models, factors of agricultural production, organizational culture, digital transformation, processes of comprehensive intellectualization and greening of their activities. In particular, the article clarifies the essence of the concept of "paradigm", defines scientific approaches to its formation, reveals the fundamental differences of the new paradigm for the development of intellectual capital of agricultural enterprises in the digital economy, its main principles and key components. The stages of formation, internal and external factors of influence, challenges, problems and advantages of the new paradigm for the development of intellectual capital of agricultural enterprises in the digital economy are outlined. It is substantiated that the proposed principles for the formation of a new paradigm for the development of intellectual capital of agricultural enterprises in the digital economy take into account the dynamism and unpredictability of the external environment, new challenges, growing consumer demands, the nature of the interaction of elements of organizational culture and digital infrastructure, the place and role of the enterprise's intellectual resources, which combines the use of creative ideas, more advanced technologies, methods and tools, organizational forms of management, communication chains and is aimed at solving problems generated by changes in the economic space, and is characterized by the interaction of all components, integrity, consistency, environmental friendliness, time synchronization, consistency of the mission and goals of enterprises, adaptability, flexibility, independence of elements, social responsibility, multidimensionality, adaptation, inclusiveness, which will allow agricultural enterprises to solve relevant business tasks of a new quality of intellectual capital development in the digital economy in a balanced way.