THE LATEST TRENDS IN THE DEVELOPMENT OF TNC UNDER THE INFLUENCE OF INTERNATIONAL INVESTMENT ACTIVITY

The article examines the current trends in the development of transnational corporations (TNCs) in the context of intensified international investment activity. Attention is focused on the key factors that influence the strategies of TNCs, such as digitalization, globalization of markets and environmental transformation of production. The impact of foreign direct investment on the expansion of TNCs’ activities, the formation of global production networks and adaptation to changes in the regulatory environment is studied. Challenges related to geopolitical instability, economic crises and increased competition are highlighted. The prospects for the integration of TNCs into new markets and their role in ensuring the sustainable development of the world economy are analyzed. The study is devoted to the study of the influence of the activities of transnational corporations on the development of the world economy and the prospects for the further development and functioning of TNCs in the conditions of the world economy. The work considered the essence and main types of transnational corporations in modern conditions, factors influencing the formation and development of TNCs in the conditions of the world economy, and the mechanism of functioning of transnational corporations in the sphere of the world economy. The impact of the activities of TNCs in the development of the world economy, and of Ukraine in particular, was analyzed and evaluated, and the environment of the functioning of transnational corporations in the conditions of a market economy was studied. In order to improve the conditions for the development and functioning of TNCs, ways to strengthen the competitive positions of transnational business were proposed and Ukraine’s prospective participation in the processes of transnationalization of the world economy was determined. It is determined that transnational corporations (TNCs), through foreign direct investment, shape the dynamics and structure of international production. The main factors that encourage TNCs to expand their investment markets are competition, access to cheap labor, raw materials, and supplies. The global economy is gradually recovering from the large-scale crisis caused by the COVID-19 pandemic, which has significantly affected foreign direct investment. However, their development also depends on a new industrial revolution, rising economic nationalism, and geopolitical changes. The war in Ukraine has a significant impact on international production and investment processes, and its consequences are expected to last for a long period, at least until 2030.