Good or bad? An Analysis of Social Media Participation in Family Relationships

The relationship between social networks and family relationships is an area that has been extensively researched worldwide. Research shows that excessive use of social media can disrupt face-to-face family interactions and weaken relationships. People who have a large number of online relationships may experience a substitution effect compared to face-to-face interactions. The study examines the role of social media in affecting family relations through the lens of uses and gratification theory by studying variables of social media use i.e Social Interaction, Information Seeking and Entertainment. This study examines how the use of social media has affected family relationships among students of Government College University Faisalabad (GCUF). Using a quantitative approach, the study surveyed 348 students and examined correlations between time spent on social media, devices used to access it, purpose of use, and family dynamics. The reliability analysis yielded a moderate Cronbach's alpha of 0.641. Correlation and ANOVA analyses showed that, although time spent on social media has a weak negative relationship with family relationships, the device used for social media (smartphone, tablet or computer) does not significantly influence family relationships. However, the purpose of social media was found to be an important factor: the use of social media for entertainment is correlated with a reduction in family relationships, while the social interactions and goals of information do not have any negative effect. These findings suggest that while device type and time spent on social media are not critical factors, the motivation behind social media use particularly influences family relationships and use for entertainment represents a potential challenge for family cohesion. To address these concerns, policymakers should encourage the development of digital literacy programs to teach families how to use social media responsibly, encourage platforms to develop features that enable meaningful communication and support parental guidance programs.