Bedouin Marketing: Its Role in Promoting Economic Growth in Saudi Arabia

The study’s primary purpose was to examine the role of Bedouin marketing in promoting economic growth in the Kingdom of Saudi Arabia with a focus on camels. The study was qualitative, involving fifteen participants who were purposively selected for the study. The participants selected for the study were camel herders, marketers, or tourism promoters knowledgeable about marketing camel products and related activities. The study found that camels form a significant part of the Bedouin heritage in Saudi Arabia. The study further found that camel products, such as meat and milk, contribute significantly to the economy. The contribution towards the economy has been in the context of value-added products such as yogurt and cream, which can be sold internationally. Equally, activities such as camel caravan and racing and specific events such as the King Abdulaziz Camel Festival have been important tourist attractions and have contributed to tourism. To promote economic growth, the study found that Bedouin marketing should focus on specific selling points, such as the health benefits of camel dairy products and the associated cultural value. The study finds that Bedouin marketing is a key driver of economic growth in Saudi Arabia through the artistic value of camels, local entrepreneurship through value-added camel products, and tourism through camel-related events and activities.