ANALYZING THE INFLUENCE OF MYNTRA'S AI-POWERED VISUAL SEARCH ON YOUTH FASHION TRENDS AND SHOPPING HABITS IN BHOPAL

Myntra's AI-powered visual search technology is revolutionizing the shopping experience for Bhopal's youth by seamlessly integrating innovation with personalization. This study delves into the transformative impact of this advanced tool on consumer behavior, emphasizing its ability to streamline fashion discovery and purchasing while adapting to dynamic trends. The feature enhances convenience, efficiency, and user satisfaction by leveraging state-of-the-art AI algorithms, fostering deeper customer engagement. The research examines demographic factors such as age, gender, education, and income that influence the adoption of this technology, uncovering its broad appeal across diverse user segments. By bridging the gap between inspiration and purchase, Myntra's visual search accelerates the shopping journey and nurtures creativity and trendsetting among young consumers. These findings underscore the innovation's role as a key driver of digital retail transformation, reshaping how urban youth engage with online fashion platforms and reinforcing AI’s significance in defining the future of retail.