AI-DRIVEN INNOVATION IN E-COMMERCE THROUGH PUBLIC SECTOR BANKS IN INDIA

Artificial Intelligence (AI) has revolutionized various industries, including e-commerce and banking. In India, public sector banks (PSBs) are leveraging AI to enhance digital banking services, streamline operations, and promote e-commerce transactions. This research paper explores how AI-driven innovations in PSBs contribute to the growth of e-commerce, enhance customer experience, and drive financial inclusion. It examines key AI applications such as chatbots, fraud detection, personalized recommendations, and automated lending. The study also highlights challenges and future prospects for AI adoption in PSBs to support the e-commerce ecosystem in India