ASTUDY ON THE ONLINE SHOPPING HABITS AMONG DIFFERENT AGE GROUPS

The study analyses online shopping patterns among different age groups in Bhopal, focusing on demographics, preferences, motivations, concerns, and cybersecurity awareness. It examines shopping frequency, product choices, preferred platforms, spending habits, and payment methods. The research explores the influence of social media, digital marketing, and advertisements on consumer behaviour. Additionally, it also assesses customer satisfaction, cybersecurity awareness, and challenges faced while shopping online. The findings aim to understand consumer behaviour of different age groups and provide insights for policymakers and marketers to enhance e-commerce strategies, improve customer experiences, and develop targeted marketing approaches.