FEASIBILITY OF UD BANANA RAMBAK BUSINESS LIDIA AMIDST THE RAPID COMPETITION FOR MSMES IN MALANG REGENCY

Micro, Small, and Medium Enterprises (MSMEs) are a form of business currently attracting various parties' attention. This is because MSMEs have a strategic role in national economic development by contributing to the country's economic growth and providing jobs for workers. This research investigates the Rambak agro-industry. Lidia is in Ngipik Hamlet, Kanigoro Village, Pagelaran District, and Malang Regency. The aim of this research is to evaluate the value of rambak business. Lidia Ngipik Hamlet, Kanigoro Village, Pagelaran District, Malang Regency. This research uses cost, revenue, and profit analysis formulas to analyze the data. However, to calculate business feasibility, the formula used is cost income (R/C) and Break Even Points (BEP). The research results show that the agro-industry rambak. Lidia incurs production costs of 31,121,333 rupiah monthly, with fixed costs of 6,646,333 rupiah and variable expenses of 24,475,000 rupiah. Thus, the data analysis results show the average income in the Rambak agro-industry. Lidia is Rp. 40,878,667 rupiah every month. According to the business feasibility ratio (R/C) calculation, namely the comparison between revenue and total costs, the (R/C) ratio value is 2.313, or 2.313, greater than 1. The Break Event Point (BEP) unit is 6,655,922.7981 for premium retail, 6,658,324.573 for premium wholesale, and 6,664,267,410 for kW 2, and Break Event Point (BEP) rupiah of 6,655,922.7981 for premium retail, 146,327 kg for premium wholesale, and 187,638 kg for kW 2. From the results of the analysis that has been carried out, the agro-industrial business. Lidia is considered profitable and worthy of development.