THE EFFECT OF PRODUCT QUALITY ON CONSUMER SATISFACTION OF DAIRY COW MILK IN KSU KARYA NUGRAHA, KUNINGAN REGENCY

This study aimed to determine the effect of product quality on consumer satisfaction of dairy cow's milk at KSU Karya Nugraha, Kuningan Regency. The research method used is a descriptive approach with quantitative research methods. The sample used was 96 respondents, who took the sample using the lameshow formula. SPSS V.26 Software for Windows assisted in this research. The results of this study indicate that KSU Karya Nugraha's product quality is good, KSU Work Nugraha's customer. satisfaction is reasonable, and product quality influences customer satisfaction at KSU Work Nugraha.