ANALYSIS OF THE INFLUENCE OF SERVICE, PRICE, AND LOCATION ON CONSUMER SATISFACTION AT THE MIE GACOAN PAJAJARAN, BOGOR CITY

Gacoan Noodles is a business that provides a menu of spicy noodles at different levels. Gacoan Noodles has 255 branches spread across 15 major cities in Indonesia. These spicy noodles are increasingly popular in society, especially among young people, so many eating places have sprung up that provide food like Gacoan noodles. The objectives of this research are: (1) to analyze the factors that influence consumer satisfaction with Gacoan Noodle Pajajaran, Bogor City, (2) to analyze the influence of service, price, and location on consumer satisfaction with Gacoan Noodles Pajajaran, Bogor City. The analytical method used is the Multiple Linear Regression and Classical Assumption Test. The results of the study concluded that (1) Service, price, and location have an influence on consumer satisfaction at Gacoan Noodles Pajajaran, Bogor City, (2) The influence of service and location has a significant influence on consumer satisfaction, while the influence of price has no significant influence.