ANALYTICAL REVIEW OF ENTERPRISE BUSINESS PROCESSES

The article offers an analytical review of approaches to defining the concept of "business process" in contemporary scientific literature. It highlights a diverse range of interpretations that emphasize structure, performance, or the integration of modern technologies. Business processes are positioned as critical tools for achieving organizational goals, creating customer value, and ensuring adaptability in dynamic market environments. The analysis shows that some approaches focus on the logical sequence and order of actions within business processes, while others emphasize measurable results and their alignment with strategic objectives. Additionally, recent studies underscore the importance of digitalization and innovation in enhancing efficiency and flexibility. These factors enable organizations to respond to external changes and maintain competitiveness in rapidly evolving conditions. The article synthesizes existing approaches and presents an original definition of a business process, incorporating essential elements such as systemic perspective, result orientation, adaptability, technological integration, and strategic significance. Business processes are described as dynamic systems of interconnected actions designed to achieve specific results through effective resource utilization, value creation for clients, and alignment with organizational strategy. A key feature of business processes is their ability to adapt to changing external environments while integrating modern technological solutions to improve efficiency and flexibility. This study contributes to bridging gaps in existing theoretical frameworks by offering a comprehensive understanding of business processes. It emphasizes the need for their continuous optimization to address modern challenges, including digital transformation and sustainability. The findings provide valuable insights into the critical role of business processes in organizational success and offer a basis for developing tools and methodologies for their improvement. The article is relevant for researchers and practitioners in business process management, particularly those exploring the intersection of strategy, technology, and process efficiency. Its results highlight practical implications for organizations seeking to optimize processes while aligning them with modern technological advancements and long-term development goals.