A HYBRID APPROACH TO PROJECT MANAGEMENT IN PUBLIC AUTHORITIES BASED ON A CUSTOMERCENTERED APPROACH AND AGILE METHODOLOGY

Currently, there is an active development of project management in government bodies. Particular attention is paid to the use of project management tools. The article reveals the problem of applying project management methods and its solution through the implementation of a hybrid approach to project management in the public sphere. Two approaches to project management are analyzed: a client-centric approach and the Agile methodology. In the study of the client-centric approach and the Agile methodology, the advantages of applying project management methods in the public administration system in Russia are identified. The value of introducing innovations and forming a culture in which each decision is consistent with increasing customer satisfaction is emphasized. In conclusion, the author proposes the use of a hybrid approach based on the fusion of the client-centric approach and the Agile methodology for the effective functioning of government bodies in the project environment.