The Path of Zibo Barbecue from "Popular" to "Long-term Successful"

In recent years, local cultural tourism has vigorously promoted regional characteristics, aiming to capture traffic trends through "local symbols." Among these efforts, local cuisine within the cultural tourism sector has shone brightly, gaining significant popularity. Zibo barbecue, with its unique highlights, has attracted countless tourists and achieved remarkable success. Taking the development of Zibo barbecue as an example, this paper explores the measures that transformed this phenomenon from a "popular trend" to a "long-term success," thereby providing theoretical foundations and practical insights for the development of local culture and tourism.