Digital Tools in Promotion of Culturally-Based Goods

Today the development of cross-cultural links that stimulate tolerance in society creates conditions for fast growth of culturally-based goods both on the territory of the Russian Federation and in the global scale. Global practice shows that interest in such products grows constantly and there is a need to study their customers. Culturally-based goods mean products, whose consumption is connected with specificity of different displays of culture. Halal products are a good example of culturally-based goods. Interest in such products fosters necessity to study and analyze customer preferences and values influencing the choice of these products. The article provides a detail analysis of digital tools and sale channels, which are suitable for this category of goods and can be used by producers and sellers of culturally-based goods. The author carried out the content-analysis on this topic.