A Study on the perception of consumer buying behavior of ready to eat Packaged Snacks

Based on their prior experiences, people have certain opinions and attitudes toward particular commodities, retail establishments, and product categories. They are able to find some new goods that can meet their demand as they arise prior to the brands and commodities being chosen, because there are so many different types of consumer products available on the market, choosing a certain commodity becomes crucial for consumers. The consumer’s income and the product’s need to them determines which commodity is chosen. An individual has to know about the different suppliers of the commodity, its brands, relative benefits and drawback, applications, and the worth of its distinctive features and services before deciding which one to buy. People frequently obtain information via acquaintances, local businesses, food labels, store displays, and advertising media (such as radio, television, and newspapers).