Aspiraciones del microempresario familiar mexicano: un estudio exploratorio

The objective is to explore the nature of the family entrepreneur in Mexico, evaluating the reasons for creating a family business, its changes, the gender of the head of the household, the capacities, and the possible conflict of undertaking. For this purpose, three samples from the National Household Income and Expenditure Survey (ENIGH, 216. 2018 y 2020), and a Heckit econometric model was developed. The findings show an aspiration under a reasonable lifestyle for the family, and with the intention of developing a business model of limited growth that in the long term is sustainable, viable and without partners. The Mexican family entrepreneur has a medium educational level and a rough experience curve that determines his entrepreneurial action. On her part, the woman shows an orientation not based on need, and contrary to false or temporary entrepreneurship that is awarded to her, understanding that the female does not have a true business vocation.