The role of entrepreneurial marketing in enhancing strategic entrepreneurship

Based on our study of the research problem, the focus was on examining the entrepreneurial dimensions in marketing and their role in enhancing strategic leadership in private colleges. The study explored the role of entrepreneurial marketing dimensions such as early strategic orientation, customer focus, innovative value creation, risk management, and marketing innovation, and how they impact the strengthening of strategic leadership. The results demonstrated a positive impact of these dimensions on strategic leadership, indicating their significant role in fostering an entrepreneurial spirit and achieving sustainable success in educational institutions.