LAST EXIT PETROL STATION. CONCEPT OF THE BRAND AND ENVIRONMENTAL DESIGN

The article analyses the environmental design of petrol stations using the example of Last Exit AUH Bound. The Last Exit company employs branding technologies and techniques to organise the environmental space of petrol stations, with a primary focus on generating a distinctive creative image. All the main components, such as creating an image and forming a positive impression of this brand among consumers, attracting an audience, creating associative links, designing attributes, are aimed at promoting and demonstrating the main product. Undoubtedly, it is not just a unique selling proposition; these are also easily memorable bright images. The company demonstrates original design of the environmental space of petrol stations. Last Exit DXB Bound is decorated in a retro style; Last Exit AUH Bound presents post-apocalyptic landscapes with a built-in open entertainment complex with games, billiards, paintball, etc.; Last Exit Al Khawaneej is a stop in the ranch style with a rural landscape; Last Exit Al Qudra presents equestrian sports with all the attributes and real horses. The logo, an important component of the corporate style, is probably the only unchanging element in the design of the four Last Exit stations.