Transforming public transport: the implementation of new lines for enhanced connectivity and accessibility

This paper aims to present the process of the development of the new public transport lines in smaller cities. Public transport represents the sustainable and efficient mode of transport in cities which ultimately reduces city main problems such as congestion and pollution. Paper explains main steps taken during the process of designing new public transport lines which includes review of existing literature, collection of primary data and analysis of quantitative and qualitative data to gain insights on current situation in the city. The findings of the paper highlight the key challenges in the public transport system including inadequate infrastructure, limited connectivity, and varying accessibility for different user groups. Furthermore, the paper identifies opportunities to improve public transport including integration of new technologies, implementation of demand – responsive services and the improvement of information dissemination to passengers. This paper aims to provide recommendations for policymakers, transportation authorities and service providers to capitalize and address potential opportunities such as improvement of route planning, promoting the use of environment friendly vehicles and enhancement of accessibility for lower density part of the city based on example of the new public transport implementation in City of Makarska. The findings and recommendations of this paper can serve as a guide to local authorities and stakeholders to improve public transport services with a focus on the needs and the expectations of residents and tourists.