Investigating Organic Green Tea Sales and Distribution Location-based Factors

This study examines the distribution and sales of organic tea production cooperatives while focusing on locationbased factors.Organic green tea has traditionally been produced in mountainous areas; however, production has recently increased in flat regions.We conducted interviews with four cooperatives to examine survival tactics for mountainous regions.Findings indicate that flat regions can meet domestic and international demand with superior production efficiency.Several production cooperatives, tea merchants, and exporter s collaborate in mountainous areas to enhance sales and distribution.

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Publication Details

Journal
Journal of Food System Research
Published
2025-01-01
DOI
https://doi.org/10.5874/jfsr.24.31.4_11
Primary Topic
Organic Food and Agriculture
Type
article
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article

Investigating Organic Green Tea Sales and Distribution Location-based Factors

Teruya MORISHIMA, Kyoko NAKAMARU
Journal of Food System Research
Organic Food and Agriculture
article

Investigating Organic Green Tea Sales and Distribution Location-based Factors

Teruya MORISHIMA, Kyoko NAKAMARU
article en

Abstract

This study examines the distribution and sales of organic tea production cooperatives while focusing on locationbased factors.Organic green tea has traditionally been produced in mountainous areas; however, production has recently increased in flat regions.We conducted interviews with four cooperatives to examine survival tactics for mountainous regions.Findings indicate that flat regions can meet domestic and international demand with superior production efficiency.Several production cooperatives, tea merchants, and exporter s collaborate in mountainous areas to enhance sales and distribution.

Journal of Food System ResearchVol. 31(4)
National Agriculture and Food Research Organization (JP)
Zero hunger
Openalex Percentile: Top 96%
Organic Food and Agriculture
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