EXPANSION OF ASSORTMENT POLICY AS A FACTOR OF PROMOTION OF ACCOMMODATION ENTERPRISES

The article is devoted to the consideration of the problem of development of communicative skills of the staff of hospitality enterprises on the basis of non-classical methods. The authors, in particular, describe the formation and details of the concept on the development of communication skills of employees of different cultures on the example of the hospitality sphere. The concept is based on psychological experiments and mathematical theory. The authors consider three interrelated stages of the concept.