GLOBAL INNOVATION PROJECTS: MANAGEMENT UNDER GEOPOLITICAL RISKS

The article examines strategies for managing global innovation projects in the context of increasing geopolitical risks. The key challenges faced by large companies in implementing cross-border projects are analyzed, including restrictions on access to technology, financial resources, and international markets. Adaptive approaches to localizing research and development, diversifying supply chains, and using alternative sources of financing are proposed. Particular attention is paid to developing strategies to prevent geopolitical risks with subsequent minimization of their impact on the company's development. The results of the study may be useful for heads of innovation and investment units, as well as for developers of corporate strategies in an unstable global environment.