Applications of Artificial Intelligence in Advertising and Marketing

Nowadays, the advertising industry is developing apace, especially the online advertisement, which has caught customers attention. In era of information explosion, how to accurately capture the needs consumers in a large number of complex information, is the problem faced by enterprises in marketing. The main research problem of this paper is the application of artificial intelligence in the field of advertising and marketing. In the digital age, AI has become a key driver of advertising and marketing. It can not only help enterprises to accurately target the target consumer group to deliver information, but also help enterprises to convey information and improve the effect of marketing activities and advertising. With the vertical deepening of artificial intelligence technology, AI endorsement, interactive advertising and immersive interactive advertising will be the mainstream advertising forms that occupy the market in the future. Therefore, using the AI technology in the fields of advertising and marketing can lead to wealth upgrading.