THE ROLE OF HOUSEHOLDS IN A DEVELOPING ECONOMY: ANALYSIS OF CONSUMER HABITS TAKING INTO ACCOUNT SOCIOLOGICAL ASPECTS

The article examines the role of households as key economic agents in developing countries, taking into account sociological factors that influence consumer habits. It analyzes the structure of household income and expenditure, the mechanisms of demand generation for goods and services, and the influence of cultural norms, urbanization, and globalization on consumer behavior. Particular attention is paid to the dynamics of consumption in the context of economic crises, the availability of financial instruments, and the transformation of preferences under the influence of digital technologies. The mechanisms of state regulation of consumer behavior, including tax policy, social support, and financial literacy programs, are studied. It is concluded that an integrated approach to developing economic policy is needed, taking into account sociocultural characteristics and global economic trends.