Privacy in the Age of Artificial Intelligence

In the global village that we currently live, enmeshed it is with humongous information being shared every second by users. Sharing content online encompasses the acts of divulging information inter alia about pets, a kid, loved ones on social media platforms, in the form of digital pictures, videos, audios or otherwise. Legal Scholars have opined it to be a bad idea to share every information, citing some serious negative legal and non-legal consequences. In order to get a quick dopamine rush via likes, shares and comments we, unknowingly, render ourselves to bear grave consequences. The problem is exacerbated in cases of sharenting, wherein a child gets nothing positive by being on the screens of her parents' connections, sometimes complete strangers’, rather a host of issues he is faced with when he grows up viz., identity and other thefts. Further the risks in today's knowledge economy where data is considered to be the new oil in the wake of disruptive technologies such as deepfakes, blockchain, machine learning and artificial intelligence the risks involved have increased. This research paper incorporating a Qualitative Doctrinal approach explores the legal ramifications that the world ensues at the intersection of technology and privacy concerns. It endeavours to know how our lives get affected privately in the wake of disruptive technologies and what could be possible solutions for its regulation. The paper discusses this concept in the light of various doctrines and leading case laws in order to give the reader a holistic and birds eye view surrounding the concept and its relations to other domains viz., intellectual property, Artificial Intelligence, Privacy Concerns etc. Thus the research endeavor is to disseminate knowledge that erupts at the intersection of the concept of privacy and intellectual property in the age of artificial intelligence. Further the Article also analyzes the issue through the lens of the newly enacted EU-AI Act.