Impact of 3D visualization on eCommerce: a case study at Motorola Latin America

The growth of eCommerce demands innovative technologies to enhance user experience and boost conversions, considering that online shoppers face uncertainties without physical product interaction. This study aims to assess the impact of 3D visualization on eCommerce performance, focusing on its implementation at Motorola Latin America. Data were analyzed from five countries (Argentina, Mexico, Chile, Colombia, and Peru) via CodeCoast’s API between November 2024 and January 2025, with user consent and anonymity ensured. Results show conversion rates increased by 53.3% in Argentina and 47.2% in Mexico, with improved engagement across all markets. It is concluded that 3D visualization transforms online retail, aligning with global trends and benefiting businesses and consumers. (Guimarães, 2005).