User’s Perception of Mobile Financial Services in Bangladesh: A Study on Bkash Limited

Many Bangladeshi people who any financial institution has not yet served have arrived by bKash, a safe, easy, and affordable mobile payment option. This study examines users' perceptions of the bkash app among those residing in Dhaka City. The researcher used a semi-structured questionnaire to collect data for research purposes, analyzed the collected data, and prepared pie charts using MS Excel and SPSS. The result shows that most customers are satisfied with Bkash's general service. However, most of them do not feel affordable regarding their other financial services like loan services, savings services, etc. The study was conducted on a few people using the bkash app, including service holders and some businessmen. Further research can be conducted among all categories of people to get in-depth insight regarding the perception of bkash users.