The economic and commercial nature of unfair competition in the digital intellectual property market

The author identified the negative psychological, economic and social factors of unfair competition in the digital market. It is noted that competition is a natural part of human behavior and can have both positive and negative effects on a person. Such a system of connections between market entities has relationships that are different in nature, mutual understanding and tension. The following types of relationships are considered: competition, rivalry, confrontation. It is determined that economic competition in a fair market is the strongest means of reducing prices and satisfying consumer demand, improving the production and quality of goods and services. Forms of e-business in the digital economy are e-ommerce and e-trade, which are appeared in the implementation of digital activities by digital market entities in compliance with the basic principles of doing business. The negative economic and commercial nature is revealed through the illegal use of other people's intellectual products for commercial purposes, violation of the business reputation, goods or activities of competitors, misleading consumers and obtaining unfair advantages in competition. E-business models are presented and the advantages and disadvantages of e-commerce and e-trade are systematized, which deepens the perception of transactions in electronic form and understanding of virtual relationships between business partners and other subjects of the virtual market, which is revealed in detail in e-commerce from the standpoint of features and advantages. It is considered the economic and commercial nature of unfair competition on intellectual property digital market, which relies on the possibility of finding weaknesses in the technical, technological and legal imperfections of e-business and e-commerce, which appear in theirshortcomings and possible risks of their participants. The author considered the risks of ecommerce participants that arise and which are divided into three groups: informational, technological and commercial. It is determined that one of the ways to overcome unfair competition in the electronic market is to minimize risks during e-business operations, and also it is given the types of risk minimization during e-commerce. Minimization of risks also includes secure electronic transactions.