Управління організацією в умовах цифрової трансформації

The article examines the key aspects of digital transformation in organizational management, which is an integral part of modern strategic enterprise development. Digital transformation involves the implementation of cutting-edge technologies, including artificial intelligence, Big Data, business process automation, cloud computing, digital platforms, and other information solutions that enhance efficiency, productivity, and the competitiveness of a company. The study outlines the digital transformation algorithm, which includes the following stages: analysis of current processes, definition of strategic objectives, selection of technological solutions, adaptation of the business model, staff training, and m onitoring of the effectiveness of implemented changes. Special attention is paid to factors influencing the speed and quality of digital transformation, including personnel readiness, financial capabilities of the enterprise, and technology accessibility. The advantages of digitalization are explored, such as cost reduction, accelerated decision-making, resource management optimization, improved communication and access to analytical data, and enhanced customer service quality. At the same time, the challenges are emphasized, including financial costs, cybersecurity risks, potential resistance of personnel to changes, the need for continuous learning, and adaptation to the rapidly evolving technological landscape. The study also analyzes the role of digital management in shaping an organization’s strategic vision and creating flexible management structures. The fundamental principles of effective management in the context of digital transformation are defined, including information transparency, strategic planning, innovation integration, and the enhancement of employees' digital literacy. The benefits and drawbacks of digital transformation are outlined. As a conclusion, it is noted that the combination of modern management methods and digital technologies contributes to improving the performance indicators of organizational operations.