Health messages that engage audiences after the COVID-19 pandemic: content analysis of Chinese posts on social media
This study develops an integrated framework for health communicators to effectively use social media to share personal health experiences and engage audiences in collective responses to health crises.
Authors
- Yitong Zhao (ORCID: https://orcid.org/0000-0002-0086-2386)
- Jing Yu
Institutions
- East China Normal University (CN)
Publication Details
- Journal
- Frontiers in Public Health
- Published
- 2025-03-18
- DOI
- https://doi.org/10.3389/fpubh.2025.1533390
- Citations
- 5
- Primary Topic
- Misinformation and Its Impacts
- Type
- article
- Field-Weighted Citation Impact
- 21.01
Funders
- National Social Science Fund of China